22.05.2012 20:30

Osteoporosis Adviser App for the general public and non-professionals on iTunes and Google Play


FOR IMMEDIATE RELEASE

Osteoporosis Adviser App for the general public and non-professionals on iTunes

Reykjavik, Iceland, May 22. 2012

The Expeda Osteoporosis Adviser is an easy to use tool providing individuals and non-professionals with valuable health information on osteoporosis. “The new app is intended to increase public awareness on osteoporosis and to aid in its screening amongst the general public.  

“The total cost of osteoporosis related fracture is estimated to be 3.5% of the total of the total global health care spending and we at Expeda believe that our contribution towards lowering the cost is considerable” said Expeda CEO, Mr. Thorsteinn Geirsson.

Osteoporosis is a disease in which the density and quality of the bone is reduced, resulting in enhanced risk of bone fracture. Osteoporosis is very common affecting about one out of three women and one out of five men worldwide. The loss of bone occurs "silently" and frequently there are no symptoms until the first fracture occurs, e.g. in the wrist, spine or hip. Fractures can have serious consequences, including chronic pain, body deformity, hospitalization, operations and loss of independence, thus significantly reducing the individual’s quality of life and in worst cases resulting in death. Today it is known that death rate due to hip fracture is higher compared to breast cancer related mortality among women. 

The newly released app is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad. / requires iOS 4.1 or later.
Contact:


Mr. Thorsteinn Geirsson, CEO
thor@expeda.is

Office Address: 
Laugavegur 182
105 Reykjavik, Iceland


Tel: (+354) 8979148
www.expeda.is